Dear Carters Staff,

I am a new parent. And as we have been shopping for clothes for our baby, my husband and I have noticed that there’s a very definitive line drawn in the sand: blues are for boys and pinks are for girls. Who says that blue has to be for boys? We both love the color blue and want to buy girl clothes and non-gender specific clothes that are in blues, but we have not been able to find them. Everything blue is geared toward a boy. I found myself trying to find clothes in red, thinking that it would be more gender-neutral (after all, red could go either way, right?), but red clothes are usually mixed with navy blue and have trucks and fire engines on them and meant for boys. (Why can’t shirts with fire trucks on them be for girls too?)

We are both crazy about Carter’s clothes. They are so soft to the touch and most of the items are absolutely adorable! We are loyal consumers. However, we would really appreciate seeing more clothes that can have more flexibility and could be for a boy or for a girl. We have other couple-friends who are parents who feel the same way. We would like our children to grow up knowing that they can be whatever they want to be — for our daughters, especially, that they know that there aren’t ‘boys-only’ gender roles that they are restricted from. Girls can be action heroes too and not have to sit pretty and be princesses if they don’t want to be.

Thanks for reading,
Mary Ann