Hopeful for a radical change in baby wear

Dear Carters Staff,

I am a new parent. And as we have been shopping for clothes for our baby, my husband and I have noticed that there’s a very definitive line drawn in the sand: blues are for boys and pinks are for girls. Who says that blue has to be for boys? We both love the color blue and want to buy girl clothes and non-gender specific clothes that are in blues, but we have not been able to find them. Everything blue is geared toward a boy. I found myself trying to find clothes in red, thinking that it would be more gender-neutral (after all, red could go either way, right?), but red clothes are usually mixed with navy blue and have trucks and fire engines on them and meant for boys. (Why can’t shirts with fire trucks on them be for girls too?)

We are both crazy about Carter’s clothes. They are so soft to the touch and most of the items are absolutely adorable! We are loyal consumers. However, we would really appreciate seeing more clothes that can have more flexibility and could be for a boy or for a girl. We have other couple-friends who are parents who feel the same way. We would like our children to grow up knowing that they can be whatever they want to be — for our daughters, especially, that they know that there aren’t ‘boys-only’ gender roles that they are restricted from. Girls can be action heroes too and not have to sit pretty and be princesses if they don’t want to be.  To this end, we hope that you would consider broadening your color schemes in baby wear.

Thank you.


3 responses to this post.

  1. Posted by Emily on July 11, 2008 at 11:53 am

    Hi- I found your blog through cbe’s blog. I had the same problem, but with boy clothes. Why do boys clothes have ugly firetrucks on them? Why are they trying to dress him like a major league baseball player? I really wanted a girl, and I cried when I sorted through a bag of donated boy’s clothes, thinking of all the stereotypes. With a girl, I was excited to teach her to be anything she wanted to be- to encourage her to fight limitations. But with a boy, it almost feels like I’ll have to teach him to put limits on himself, to restrain the power his has by mere fact of being male. That seems like not as much fun, and possible unjust. I haven’t sorted it out in my mind yet.


  2. Posted by Emily on July 11, 2008 at 11:59 am

    I also had a long question I want to ask you because I like where you are coming from- your marriage and your journey into foster care is inspiring!
    Due to some fear and anger about facing labor for the first time, I have been reading articles and blogs about the “curse” on Eve for pain/sorrow in childbirth. Some people talk about how women shouldn’t take pain meds because it’s their punishment for sin. I find that shocking! I agree with the people who say if pain meds in childbirth are “unChristian” then men should all be sent back to the fields to toil the land by the sweat of their brow! But then I was thinking- women work too. Women in all countries toil and sweat for their food literally in the gardens or by working outside the home or by making dinners, etc. So doesn’t that mean the women have to deal with a double curse- the pains in childbirth AND the cursed ground, which God spoke to adam? And added on that is the power struggle between men and women – women are on the losing end of that battle, according to Gen 3. So it seems the punishment for sin falls heavily on women. Why do you think this is? Thanks for any thoughts you have on the subject!


  3. Hi Emily,
    Thanks for your comments! In regard to your first comment – wow, it’s great to find other parents who feel the same way about babywear!! And though you did not get a girl to teach her she could do anything, God gave you a boy so that you could teach him how to honor women and be one to fight for the cause of women. We need more men who believe in biblical equality. What an opportunity you have! I don’t think you have to teach him to limit himself. Believing in biblical equality means that we believe both women and men should be allowed and encouraged to do all that God has designed and gifted them to do. The extra piece for a little boy growing up would be for him to learn this, and then whereas some things may come more easily to him than a woman, he can keep his eye out for times when limits are being set on his female counterparts (whether in school or eventually in work and ministry) and fight on their behalf. What an exciting journey. I am encouraged to know that you are thinking about this and struggling with this. 🙂 — scratchpaperthoughts


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